Today Linda Evangelista made the news for coming forward with a heartfelt account about her experience with Coolsculpting. Coolsculpting has been around for years and is the industry leader in nonsurgical fat reduction. While patient satisfaction remains very high, it is important to be aware that a rare, but treatable condition called paradoxical adipose hyperplasia (hypertrophy) can occur. The condition is not an emergency, it is not life threatening, and it is treatable, but it can happen. With increasing knowledge and awareness, consumers will become more educated, and this is a good thing. The diagnosis is a clinical one, though, and you should see a qualified, board-certified plastic surgeon for a formal diagnosis. I hope this video helps those of you who feel helpless, guides those considering Coolsculpting, and prompts better scientific documentation and widespread understanding of a novel and fascinating technology.